Hello, October

Cozy layers, loads of plaid, and warm fall tones: Our favorite season for getting dressed is here!

Dress the Part

Easy breezy dresses designed to match any mood and every season.

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New Arrivals

Shop our newest collection full of stylish separates and comfy dresses!

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Introducing, Hello Franki

Launched in 2021, Franki has evolved to match the evolution of our tweens. In-store and online – Hello Franki provides well-rounded monthly drops with exciting, trend driven styles on a foundation of wearable, comfy, well-fitting essentials that tweens and parents can both get behind. Tops, dresses, and bottoms that provide all the style and fun your tween is looking for, with the value and versatility that you need. We know it’s a tall order, but we’re here to make shopping fun!